Privacy Policy

Email address, only when you submit one to subscribe to the monthly recall digest, to be notified about a brand we haven't reviewed yet, or to receive results from the feeding plan tool.

Context about that submission: which brand page you were on, which form you used, and the campaign parameters in the URL you arrived from. We store this so the digest can highlight the specific brands you follow.

Optional details you type into the feeding plan tool: your dog's life stage, weight, and any concern you select. This is used to produce the calorie estimate shown on screen.

Aggregate usage analytics: page views, searches performed, and which links are clicked, via Vercel Web Analytics and Google Analytics 4. We use this to decide which brands to add next. We do not sell it or use it to build advertising profiles.

We never ask for your name, address, phone number, or payment details.

Email addresses are used to send the monthly recall digest and occasional related updates about dog food safety. Those emails may contain affiliate links, disclosed as such.

We do not sell, rent, or trade your email address.

Only the service providers needed to operate the site: our hosting provider (Vercel), our form/lead handler (Formspree), our email service provider, and our analytics providers (Vercel Analytics, Google Analytics). Each processes data on our behalf under its own terms.

Every email we send includes a one-click unsubscribe link, and unsubscribing takes effect immediately — you will not receive a further email asking you to reconsider. You can also email privacy@petfoodguard.com and we will remove you manually.

Wherever you live, you can ask us to tell you what data we hold about you, correct it, delete it, or send you a copy. Email privacy@petfoodguard.com and we will action it within 30 days. We will not charge you and we will not ask why.

Our legal basis for sending you the recall digest is your consent, given when you submitted the form. You can withdraw it at any time. We do not sell personal information as defined by the CCPA.

Email addresses are kept until you unsubscribe or ask for deletion, plus a short period to honour the suppression list so you don't get re-added by accident. Analytics data is retained according to each provider's default retention window.

We do not use cookies for advertising. Our analytics providers may set cookies or use similar storage to count visits. The site works with them blocked.

This site is not directed at children under 13, and we do not knowingly collect their information.

If this policy changes materially, we will update the date at the top and, where the change affects how we use your email address, tell subscribers by email.

Questions about this policy: privacy@petfoodguard.com.